Sarah Johnson
Marketing Director
Former CMO at HubSpot. Grew multiple startups from 0 to $10M+ ARR through digital marketing.
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About
Sarah Johnson has taken four companies from nothing to eight figures of recurring revenue, most recently as CMO at HubSpot. Fourteen years of it, and her position has not moved: a channel is only worth what it returns, and most teams are running four they cannot measure.
Her courses start with the measurement, not the tactic. Where the traffic actually comes from, what a lead costs by source, which content earns a second visit. The tools change every eighteen months; the arithmetic underneath them does not.
14+
Years of Impact
Four companies taken to eight figures of revenue.
142K
Learners Taught
Measurement first, tactic second.
4
Companies Grown
From nothing to recurring revenue at scale.
Experience
- 014 years
Chief Marketing Officer, HubSpot
four years, and the growth model still used across the funnel
- 026 years
VP Growth, two venture backed startups
six years, both from zero to over ten million in annual revenue
- 034 years
Head of Content and SEO
four years building the organic engine that funded the paid one
- 04Advisor
Advisor
still on the board of three early stage marketing teams
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